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Leaders from the Municipal Culture and Sports Bureau visited Career Sports for research and inspection, jointly exploring new pathways for sports industry development.

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Today, He Jianhui, Deputy Director and Party Leadership Group Member of the Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism, and Sports, led a delegation including Zhou Tianlong, Director of the Sports Industry Development Division, and Song Pei, Deputy Director of the Sports Industry Development Division, to conduct research and provide guidance at Shenzhen Career Sports Culture Co., Ltd. Lai Dan, Party Leadership Group Secretary of the Longhua District Bureau of Culture, Radio, Television, Tourism, and Sports, and Chen Haiming, Party Leadership Group Member and Deputy Director, accompanied the delegation. Zhong Qiao, Founder and Chairman of Career Sports, warmly received the delegation and participated in the discussion.


The research team gained an in-depth understanding of the development of lifelong sports, holding extensive discussions on core topics including high-quality development of the sports industry, cultivation of local sports IP, and event brand operations. Chairman Zhong Qiao provided a detailed overview of the company's practical explorations in commercial basketball event operations, professional basketball club development, and the creation of new sports commercial spaces, as well as its various initiatives to support Shenzhen's sports and cultural development.


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During the research process, the municipal and district sports bureaus commended Mr. Zhong Qiao, founder of Career Sports, for his journey in returning to China to establish the BSK tournament. They also highly recognized Career Sports' achievements in continuously deepening its involvement in the basketball industry, building local sports IP, and promoting the integrated development of mass sports and professional sports. Leveraging Shenzhen's role as a pilot zone for socialism with Chinese characteristics and the development opportunities presented by the Guangdong-Hong Kong-Macao Greater Bay Area, along with the upcoming 2026 APEC meeting in Shenzhen, they offered guidance for Career Sports' future development. They encouraged the company to continue leveraging its strengths, expand the influence and participation of mass events, advance the amateur-professionalization, professional-massification, and mass-entertainment of sports projects, achieve deep integration among sports, commerce, and user communities, and inject more vitality into the high-quality development of Shenzhen's sports industry.


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This research has charted the course for the future development of Career Sports. We will live up to the expectations and support of leaders at all levels, continuing to take root in Shenzhen, anchor ourselves in the Greater Bay Area, and expand nationwide. With even greater determination, we will advance the construction of the basketball industry ecosystem. By 2026, BSK will aim to establish a world-class amateur basketball league, deepening our local roots while embracing a global perspective. We will cultivate Shenzhen's sports event IP into an internationally recognized model, contributing the strength of a local Shenzhen enterprise to the development of China's national sports industry ecosystem.


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