Recently, the State Council General Office issued the “Opinions on Unleashing Sports Consumption Potential and Further Promoting High-Quality Development of the Sports Industry” (hereinafter referred to as the “Opinions”), injecting powerful momentum into the development of the sports industry. This document sets forth ambitious goals for 2030: cultivating a group of globally influential sports enterprises and events, and expanding the total scale of the sports industry to exceed 7 trillion yuan.

To achieve this goal, 20 specific measures have been proposed across six key areas—from expanding the supply of sports products to enhancing service support levels. These initiatives cover critical domains such as enriching sporting events, upgrading sports equipment, expanding consumption scenarios, and strengthening sports enterprises, thereby establishing a robust policy framework for the sports industry's rapid development. Against this backdrop of favorable policies, Career Sports' BSK events, BSK Park, and sports equipment business are demonstrating vigorous growth momentum.

Expanding Sports Product Offerings: Focusing on Basketball, Diversifying Expansion

The Guidelines emphasize enriching sports events and activities while establishing a multi-sport, multi-tiered competition system. In the realm of sports equipment, Career Sports actively responds to the call for upgrading sports gear outlined in the Guidelines, focusing entirely on basketball-related sports equipment. Currently, designers are dedicated to creating uniquely styled basketball uniforms, meticulously considering both design and materials to deliver comfortable and fashionable wear for enthusiasts. These uniforms ensure athletic performance while maintaining a stylish appearance, offering consumers more premium choices. Beyond uniforms, various other basketball accessories are under systematic development. To better meet market demands, we actively pursue collaborations with educational institutions, sports teams, and government agencies. Together, we provide professional and reliable sports products for national fitness initiatives and other activities, jointly advancing the development of the sports industry.

Stimulating Sports Consumption Demand: Creating New Immersive Consumer Experiences

The Guidelines encourage the expansion of sports consumption scenarios and promote the organic integration of sports consumption with digital technology. BSK PARK Lifestyle Sports Park, a pioneer in this policy, exemplifies this vision. As a shopping mall themed around sports IP, it integrates a “sports industry service platform + operations + lifestyle club” tripartite model to create a new cultural tourism and sports industry demonstration zone. It advocates four core lifestyle concepts—joy, health, prosperity, and innovation—while fully incorporating Shenzhen's local cultural characteristics to establish “6 New Business Models”: This approach constructs a multifaceted spatial experience encompassing sports, pan-sports, and pan-fashion, positioning BSK PARK as a creator of international lifestyles for the upper-middle class. It transforms sports not only into a new fashion trend but into a fresh attitude toward life.

Strengthen Sports Business Entities: Establish a Comprehensive Operational System

The Guidelines propose to expand and strengthen sports enterprises while improving mechanisms for their cultivation. After years of development, Career Sports has achieved initial scale and demonstrated remarkable results in its core businesses, including basketball event operations and venue management. Taking venue operations as an example, the company can host various amateur and corporate tournaments, organize training camps, and leverage extensive resources of professional and non-professional basketball players as well as local basketball associations. By expanding business collaborations, optimizing operational teams, and establishing more mature and efficient operational models, Career Sports will continuously enhance its competitiveness within the sports industry and play a greater role in driving industrial growth.

Cultivate new growth drivers for the industry

Deepening the integration of sports with industries such as commerce and media. Regarding BSK events, we have strengthened media partnerships to expand live broadcast coverage, attract more sponsors and advertisers, and drive related industry growth. Through in-depth collaboration with media outlets, we have broadcast over 400 high-level competitions, amplifying event influence, attracting massive online audiences, and boosting digital sports consumption. Simultaneously, BSK Park integrates sports with commerce, culture, and other sectors, establishing itself as a national-level landmark for domestic sports trends. It combines athletics, curated products, competitions, fashion, experiential activities, and live streaming, pioneering innovative paths and models for industry convergence while extending the industrial chain.

Strengthening Foundational Support: Dual Safeguards for Talent and Finance

Regarding talent development, the Guidelines encourage universities and vocational colleges to strengthen training programs for professionals in the sports industry. Career Sports also prioritizes talent recruitment and development, collaborating with relevant institutions to provide students with internship and practical opportunities, thereby attracting professionals to join the sports industry. Regarding financial support, the Guidelines guide financial institutions to optimize investment and financing services while diversifying credit products. Through its strong operational performance and growth potential, Career Sports is poised to gain greater favor from financial institutions, securing funding for business expansion, event hosting, product development, and other initiatives to foster sustainable corporate development.

The Opinions of the General Office of the State Council on Unleashing the Potential of Sports Consumption and Further Promoting the High-Quality Development of the Sports Industry provide broad opportunities and robust policy support for the development of Career Sports. Career Sports will continue to actively implement the requirements of the Opinions across all business segments, contributing more to advancing the high-quality development of the sports industry and unleashing the potential of sports consumption. We will write an even more remarkable chapter in the thriving wave of the sports industry.