深圳市生涯体育文化股份有限公司 logo logo

中文
首页 - 新闻中心

A New Chapter in Life, Winning Together for the Future! Guangdong Life Basketball Club Establishes Itself in Bao'an!

返回

On the evening of October 3, the 2025 FIBA 3x3 Shenzhen Masters Player Welcome Banquet, blending ceremonial grandeur with urban warmth, was grandly held in the banquet hall of the Hengfeng Haiyue Hotel in Bao'an District, Shenzhen.


17706028388108409.jpg


The gala dinner commenced with a “Lion Dance Street Performance,” seamlessly blending traditional culture with youthful trends to extend a warm welcome to athletes from around the world.


17706028581992881.jpg


Currently, we are in the critical preparation phase for the 2025 Guangdong-Hong Kong-Macao National Games. In June 2025, Bao'an District officially released the “Several Measures to Promote High-Quality Development of the Culture, Sports, and Tourism Industries” (referred to as the “Twenty-Point Policy”), outlining systematic support initiatives across nine key areas. The Twenty Policies propose actively building an internationally renowned sports event city, driving the expansion and quality enhancement of the sports industry, striving to become a model district for public fitness, elevating the comprehensive strength of competitive sports, and exploring the “Bao'an Path” for building a strong sports district in the new era. Against this backdrop, the 2025 FIBA 3x3 Basketball Shenzhen Masters also features a significant agenda item: the launch ceremony for the new journey of the Guangdong Bao'an Career Club.


Mr. Liang Haiyang, Member of the Party Leadership Group of the Bao'an District Culture, Radio, Television, Tourism, and Sports Bureau and Director of the District Public Culture and Sports Center; Mr. Zhong Qiao, Chairman of Lifetime Sports and Guangdong Lifetime Basketball Club; Mr. Chen Peng, Director of the Sports Industry Division at Bao'an District Culture, Radio, Television, Tourism, and Sports Bureau; Mr. Chen Jialiang, General Manager of Guangdong Life Basketball Club; Mr. Lao Jielong, Chairman of Macau Star Entertainment Production Co., Ltd.; and Ms. Huang Qiuchan, Assistant President of Shenzhen Life Sports Culture Co., Ltd., took the stage. Together, they illuminated the screen with their hands, launching a new chapter for Guangdong Bao'an Life Club.


17706028858902113.jpg


From this moment on, we have a new name: Guangdong Bao'an Career Club.


17706030483822129.jpg


This collaboration marks a crucial step forward for Bao'an District in its journey to become an internationally renowned city for sports events.


As a club, we will leverage Bao'an's industrial resources and policy advantages to inject new vitality and momentum into the development of basketball in the Guangdong-Hong Kong-Macao Greater Bay Area through our career basketball club. Simultaneously, amid the rapid growth of the sports industry, cross-sector collaboration and resource integration have become pivotal drivers for advancing sports development. Macau Star Entertainment Production Co., Ltd. boasts remarkable achievements and abundant resources in the entertainment and cultural sectors, and is actively expanding into the sports industry. Guangdong Bao'an Career Club possesses extensive experience in basketball, significantly contributing to basketball talent development and the advancement of the sport.


17706030776113640.jpg


Mr. Lao Jielong, Chairman of Macau Star Entertainment Production Co., Ltd., and Mr. Chen Jialiang, General Manager of Guangdong Bao'an Career Basketball Club, conducted a strategic signing ceremony.


We will also join hands to embark on a new chapter of cooperation, deepening collaboration in areas such as event operations, player development, and commercial promotion to inject fresh vitality into the growth of basketball.


17706031141175611.jpg


A new chapter in our careers, Hand in hand, Building our future together.

logo-3 logo-bsk 俱乐部新logo